Raki Phillips, an award-winning hospitality veteran, has been introduced as the brand new leader govt of Ras Al Khaimah Tourism Construction Authority.
Officers on the authority argue that his appointment marks the graduation of a brand new section of tourism building for the emirate.
Phillips, who has labored for one of the crucial international’s most famous international manufacturers, together with Ritz-Carlton Resorts, Fairmont Resorts & Accommodations and Common Studios, shall be accountable for handing over the authority’s just lately introduced Vacation spot Technique 2019-2021.
The plan goals to draw 1.five million guests to the emirate through 2021 and 3 million through 2025.
Phillips takes over the reins from Haitham Mattar, whose four-year tenure as leader govt of RAKTDA is credited with repositioning Ras Al Khaimah to transform some of the quickest rising locations on the earth and exceeding the objective of a million guests within the first 3 years.
Sheikh Saud bin Saqr Al Qasimi, ruler of Ras Al Khaimah, thanked Mattar for his dedication to the position and for his efforts in positioning the Emirate as some of the international’s fastest-growing tourism locations.
“Mattar’s 4 years main Ras Al Khaimah Tourism Construction Authority has led to a tourism technique that has grown the recognition of Ras Al Khaimah the world over and put the Emirate firmly at the international map.
“I want to thank Haitham for his management of the authority and for presiding over a section of tourism and hospitality building that has noticed remarkable ranges of enlargement.
“Along with his groundwork, we’re really well positioned to transport ahead to the following section of building in our thriving tourism trade underneath Raki Phillips, who I welcome to his new position.”
RAKTDA’s first tourism technique used to be introduced in January 2016 and used to be accountable for accelerating customer enlargement, expanding customer pride and elevating the contribution of the vacationer sector to the emirate’s GDP.
The tactic presented new tourism call for turbines, together with the arena’s longest zip line and the Center East’s first by way of ferrata, either one of which helped place Ras Al Khaimah because the area’s nature-based journey hub.
Ras al Khaimah used to be additionally recognised because the Center East’s Main Journey Tourism Vacation spot previous this yr through citizens on the International Trip Awards.
As the brand new leader govt, Phillips will put in force RAKTDA’s Vacation spot Technique 2019-2021 and supervise quite a lot of key initiatives, with notable building initiatives on Jebel Jais together with more than one zip traces, journey park mountaineering trails, the Endure Grylls Survival Academy and a luxurious camp.