The United Kingdom and Eire place of job of the Malta Tourism Authority is the primary tourism board to spouse with main on-line trip emblem, Gorgeous Locations, to create top quality advertising property to strengthen Malta’s promotional efforts.
The tourism authority is the usage of Gorgeous Locations’ photographs and movies in an built-in advertising marketing campaign throughout the United Kingdom.
Natalie de Laune, advertising and PR supervisor, Malta Tourism Authority UK & Eire defined: “The standard of the movies and pictures we’ve created with Gorgeous
Locations have enabled us to put it up for sale on platforms and in publications that we up to now couldn’t get entry to.
“We’re overjoyed with the lovely visuals that align with our emblem messaging and assist us be in contact all of the techniques Malta is an attractive vacation vacation spot.”
The pictures have additionally been shared with a bunch of industry companions for his or her promotional efforts together with Thomson, Thomas Cook dinner, Saga, At the Seaside, easyJet and British Airlines.
de Laune added: “We truly worth our dating with our industry companions, and took on board their comments and requests for brand spanking new photographs and movies that higher conveyed all of the alternatives they know a vacation in Malta gives their consumers.
“We’ve cherished seeing how the industry are the usage of those new property.”
Malta’s partnership with Gorgeous Locations has additionally generated social-first content material, focused on a cell, world target audience.
Jeremy Jauncey, founder, Gorgeous Locations mentioned: “It’s a essential time at this time for tourism forums to be making an investment in visible storytelling as a way of differentiation.
“With the expansion of social media and constant get entry to to new content material, it has develop into an increasing number of tough to face out.
“Our partnership with the Malta Tourism Authority has been an implausible stride against the adoption of distinctive, social-first content material this is optimized to reside throughout a large number of advertising and social channels.
“In the course of the immersive content material created, audience will be capable of really feel first-hand the island’s breath-taking seashores, colourful nightlife and the historical past discovered all over Valletta lengthy prior to they’re at the floor developing their very own recollections!”